PO-10-C (also written PO10C) is a South African energy-infused spirit/liqueur (“spirit cocktail”) that combines alcohol with caffeine and taurine. It’s formulated to deliver both flavor and an energizing kick, making it popular as a shot or mixer among younger drinkers looking for a lively drink at festive or nightlife occasions. Its flavour profile is sweet, fruity, and vibrant, with a striking purple colour.

Tasting Notes:
Appearance: Bright, intense purple; clear and glossy in the bottle; looks electric over ice or in shots.
Aroma: Fruity notes (berries, perhaps grape or mixed berry), sweet syrup character, with underlying synthetic or candy-type tones; little complexity beyond flavouring and sweetness.
Palate: Sweet, syrupy, with fruit flavour dominance; the alcohol and energy components are noticeable but cushioned by sugar; notable sweetness and some edge from caffeine/taurine.
Finish: Moderate short finish; lingering sweetness, slight herbal or artificial note, warming from the alcohol; energy kick may linger.
ABV: ~ 24%

Serving Suggestions: Serve well chilled. Great as a shot (straight and fast), or mixed with soda, lemonade, or a fizzy mixer to balance sweetness. Also usable in cocktails where a sweet, colourful, energetic component is desired (e.g. party shooters or punch).